Online Data Analyst

About the Role

We are seeking a detail-oriented and analytical Online Data Analyst to join our team. This role plays a crucial part in transforming raw data into actionable insights that drive strategic decisions and optimize online performance. If you have a passion for data, strong problem-solving skills, and the ability to communicate findings clearly, this opportunity is for you.

As an Online Data Analyst, you will work closely with cross-functional teams to monitor, analyze, and report on digital metrics, ensuring the organization stays ahead in a rapidly evolving digital landscape.

Key Objectives

• Collect, analyze, and interpret online data to support business goals.
• Identify trends, patterns, and opportunities to enhance digital strategies.
• Deliver clear, actionable reports and visualizations to stakeholders.
• Collaborate with marketing, product, and IT teams to improve data quality and insights.

Responsibilities

• Monitor and analyze website traffic, user behavior, and campaign performance using analytics tools.
• Develop and maintain dashboards and reports to track key performance indicators (KPIs).
• Perform data validation and ensure accuracy and consistency of datasets.
• Support A/B testing and conversion rate optimization initiatives with data-driven insights.
• Collaborate with teams to define data requirements and improve data collection processes.
• Stay updated on industry trends, analytics tools, and best practices.
• Communicate findings effectively to both technical and non-technical audiences.

Requirements

• Bachelor’s degree in Data Science, Statistics, Computer Science, Marketing, or a related field.
• Proven experience in online data analysis, preferably within digital marketing or e-commerce.
• Proficiency with web analytics platforms such as Google Analytics, Adobe Analytics, or similar tools.
• Strong skills in data manipulation and visualization using Excel, SQL, Tableau, Power BI, or equivalent.
• Experience with A/B testing and statistical analysis techniques.
• Excellent analytical thinking and problem-solving abilities.
• Effective communication skills with the ability to translate complex data into clear insights.
• Attention to detail and a commitment to data accuracy.

Preferred Qualifications

• Knowledge of programming languages such as Python or R for data analysis.
• Familiarity with digital marketing concepts and tools (SEO, SEM, PPC).
• Experience working in an agile environment.

Benefits

• Competitive salary and performance-based incentives.
• Comprehensive health, dental, and vision insurance.
• Flexible work hours and remote work options.
• Professional development opportunities and training programs.
• Collaborative and inclusive company culture.
• Access to the latest tools and technologies in data analytics.