Digital Engagement Specialist

Position Summary

The Digital Engagement Specialist will be responsible for engaging WRA’s base of supporters, maintaining and growing an active email subscriber list, and ensuring that the website is an effective engagement and advocacy tool. This individual will play a supportive role in developing and managing digital fundraising campaigns, identifying ways to grow the organization’s constituent base, and using engagement and marketing strategies to further organizational goals. The Digital Engagement Specialist will collaborate with Development, Government Affairs, and program staff to drive content marketing and digital campaigns and support fundraising efforts. 

About Western Resource Advocates

WRA is a regional nonprofit fighting climate change and its impacts to sustain the environment, economy, and people of the West. The organization is driving state-level action to advance policies that create a healthier and more equitable future for all communities. As the go-to experts for nearly four decades, WRA’s on-the-ground work deploys clean energy and protects air, land, water, and wildlife.

Location

This position may work remotely in our seven-state region, in one of our six offices, or a hybrid of the two. Our seven-state region includes Arizona, Colorado, Montana, Nevada, New Mexico, Utah, and Wyoming. WRA has offices located in Boulder, CO; Reno, NV; Denver, CO; Phoenix, AZ; Salt Lake City, UT; and Santa Fe, NM. Access to a major airport is required, as this position involves some travel.

RESPONSIBILITIES:

CONTENT CREATION:

• Lead in developing email and action alert content for integrated digital campaigns across the web for both advocacy and fundraising efforts.
• Lead in identifying, creating, and implementing appropriate email content and engagement strategies.
• Write digital marketing collateral, such as blogs and static webpages and other content as needed. 
• Oversee content production management and timelines, working with WRA staff members to develop collateral for the website, email, action alerts, and webinars. 
• Assist with developing and optimizing engaging website content using SEO, AEO, and GEO best practices to strengthen visibility across traditional search engines and AI-powered search and discovery platforms. 
• Leverage digital tools, audience insights, and analytics to identify content opportunities, improve discoverability and engagement, and advance MarComm strategic goals.
• Work with WRA teams to develop marketing copy with inclusive and equitable language best practices. 

EMAIL AND DIGITAL STRATEGY: 

• Maintain and optimize a ladder of donor engagement to tie digital campaigns to our work and deepen our engagement with WRA’s advocates and supporters. 
• Work closely with the Development team to create and manage online fundraising strategies. 
• Conceptualize and create content for email marketing, advocacy actions, donor acquisition, and stewardship campaigns in partnership with Development, Marketing and Communications, Government Affairs, and program staff.
• Develop website, digital, email strategies and goals in partnership with Associate Director of Brand and Digital Strategy and Marketing and Communications Director.
• Identify and implement effective strategies to grow WRA’s email subscriber lists, engage key audiences, enhance opportunities for audience segmentation, and increase WRA’s click-through-rate and conversion rates. 
• Research current and emerging diversity and equity best practices, with an eye for inclusive and accessible approaches to digital engagement. 

DATA AND REPORTING: 

• Maintain marketing CRM, including maintaining data cleanliness, audience segmentation, and syncing with the Development CRM. 
• Develop dashboards and reports to track and evaluate the effectiveness of digital tools. 
• Track email analytics and analyze trends and best practices to create strategies for growth and improvement based on department goals.
• Additional tasks within the Marketing and Communications team as needed.

QUALIFICATIONS & COMPETENCIES:

Any equivalent combination of education, training, and experience, which provides the required knowledge, skills, and abilities to perform the essential functions of this position, will be considered. For example, the requisite knowledge, skills, and abilities would include:

• A minimum of three years’ experience in web and email management, with an understanding of how to leverage strategy and best practices to craft and execute compelling and effective digital engagement strategies across email and web. 
• Proven experience with a marketing CRM (such as Every Action, Action Network, Salsa, Salesforce, or others) and an ability to grow lists, segment audiences, track trends and incorporate best practices. 
• Experience managing content creation development with multiple collaborators. 
• Experience with WordPress or other content management systems. 
• Experience structuring and crafting compelling website content. 
• Basic knowledge of HTML and CSS.
• Commitment to WRA’s Diversity, Equity and Inclusion Principles and a passion for inclusive language.
• Strong copywriting skills and experience writing email calls to action, blogs, and other similar content.
• Attention to detail and proven proofreading skills.
• Self-motivated, organized, and able to prioritize, juggle multiple projects and deliver successful results on deadline in a fast-paced environment.
• Works well and collaboratively with a team. Genuine passion for the mission and work of WRA and interest in learning about the policies and issue areas that WRA works on.

WORKING ENVIRONMENT AND PHYSICAL REQUIREMENTS:

The work environment and physical demands described here are representative of those required by an employee to perform the essential functions of this job with or without reasonable accommodation including: 

• A typical office environment with minimal exposure to excessive noise or adverse environmental issues.
• Prolonged periods of time at a desk and working on a computer.
• Position requires some travel by automobile, airplane, etc.  

TRAVEL REQUIREMENTS:

Some occasional travel within WRA’s region will be required for collaboration with WRA staff and stakeholders, including required attendance at retreats (approximately 10%).
 

Salary And Benefits

The salary range for a Digital Engagement Specialist is $62,458 – $73,480 annually; salary depends on relevant experience and new staff rarely start at the top of the range. 

WRA’s excellent benefits package includes a 401(k)-retirement plan with up to 4% matching and health, dental, vision, and life & disability insurance with 100% of premiums paid by WRA. Annually, staff receive seventeen days paid vacation leave to start, twelve paid sick days, one paid volunteer day, twelve paid holidays, and WRA is closed for Winter Break between Christmas Day and New Year’s Day for additional paid time off. Employees are eligible for up to twelve weeks of parental leave, and after five years, staff are eligible for up to twelve weeks of paid sabbatical leave. Position is full-time exempt.

Deadline To Apply: Open Until Filled; applicants will be notified when the interview process begins.

Diversity and inclusion are a critical component of our strategy, mission, and vision. We welcome candidates from an array of backgrounds and experiences to join our team. 

WRA is an equal opportunity employer (EOE) and does not discriminate against any employee or applicant for employment on the basis of race, color, religion, gender, sex, gender identity, sexual orientation, national or ethnic origin, age, disability, marital status, amnesty, or veteran status.

Apply To Be WRA’s Digital Engagement Specialist!

Thank you for your interest in the Digital Engagement Specialist position with Western Resource Advocates. You will need to upload the following in PDF format:

• Cover letter to the attention of Digital Engagement Specialist Hiring Panel, describing your relevant qualifications and the reason for your interest in this position.
• Resume
• Writing Sample: An integrated marketing communications campaign plan or similar work product 

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