Environmental Action was one of the key players in the environmental victories of the 1970s – passage of the Clean Air Act, Clean Water Act, NEPA, and more. In 2011 the organization was re-launched with a new approach: to use digital tools and tactics to call for what is necessary to protect our planet, not just what’s politically feasible. Our mission is to enlarge the frame of debate about the environment by articulating the hard choices our society needs to make, demanding meaningful action from leaders and polluters, and ultimately making substantial change a political reality. In the last five years, the organization has grown dramatically online – to nearly 1 million email addresses and 200,000 Facebook fans – and is now a key part of several major coalitions.