The Five Aspirations
Sustaining our living company
Most companies have one bottom line. At Clif Bar & Company, we are a private, family and employee-owned company guided by five “bottom lines” or what we call our Five Aspirations: Sustaining our Business, Brands, People, Community and the Planet. These aspirations help us consider decisions from multiple perspectives that we value, and we choose the word “aspiration” in recognition that we’re on a journey and can always do more in each of these areas.