Latin America Packaging & Specialty Plastics Sustainability Communications Specialist

  • Dow Chemical Comany
  • Brazil
  • Sep 07, 2018
Full time Communication - Public Outreach Sustainability

Job Description

Description

  • Promoting the sustainability value of plastics is a primary focus for Dow.
  • The proliferation of plastics waste in the form of litter and marine debris poses an immediate threat to our industry/business’ reputation and is receiving growing attention from the general public, media and lawmakers.  There has been a rapid increase in the number of proposed bans, fees and taxes intended to reduce or eliminate the use of plastic altogether.
  • Through the promotion of policies and programs, Dow’s Packaging and Specialty Plastics (P&SP) business is dedicated to advancing the vision of a “circular economy” for plastics, an important focus of the 2025 sustainability goals Dow set in 2015. The P&SP Sustainability team is one of the most active groups in Dow with multiple initiatives that address the issue of end-of-life options for plastics waste.
  • Business communications in the sustainability arena is becoming increasingly important as the business continues to position itself as a leader in this space. Therefore, the business is seeking a dedicated professional to manage the sustainability/plastics waste communications platform for Latin America. 

POSITION OVERVIEW

  • The Packaging & Specialty Plastics Latin America Business Communications Senior Specialist for Sustainability has primary responsibility for the strategic development and tactical implementation of regional internal/external communications activities that advance the global sustainability platform of P&SP.
  • This position will be closely aligned to the P&SP Sustainability Director for Latin America and serve as a member of a cross-functional sustainability activation team to help drive regional implementation of signature Latin America initiatives that demonstrate Dow’s commitment to solving the plastics waste crisis.
  • The selected candidate will help position Dow as a thought leader and innovator and seek opportunities to influence consumers and other stakeholders about the benefits of plastics in society.
  • This position reports directly to the P&SP Latin America Business Communications Team Lead and become an integral member of an accomplished and dedicated staff of business communicators and corporate affairs professionals based in Sao Paulo, Brazil - Latin America Headquarters for Dow.

ESSENTIAL RESPONSIBILTIES

  • Design, align, implement and execute internal/external communication deliverables that advance the business’s strategic priorities for sustainability in Latin America.
  • Support the business’ sustainability platform in the region with communications outreach that touch multiple stakeholders: employees, direct customers, brand owners, retailers, consumers, NGOs and Government Agencies, among others

o   Drive messaging on the value of a circular economy for plastics

o   Collaborate with industry partners on special projects that demonstrate a commitment to address the issue of plastics waste: marine debris, recyclability of non-recyclable plastics

  • Work closely with business and corporate affairs leadership to prioritize and manage the development, implementation and execution of external communication strategies to include:

o   Branding and launch strategies

o   Trade press media relations

o   The development of videos, E-campaigns, digital tools to engage with target audiences

o   Social media strategy/website

  • Train and educate internal business and functional stakeholders to ensure alignment on sustainability messaging for external audiences. Ensure sellers, TS&Ds and marketing teams are ambassadors of our platforms in every interaction with customers, trade associations and other stakeholders
  • Establish key metrics to measure effectiveness of communication program and activities, and ensure budgets are developed with sound fiscal rationale.
  • Oversee regional agency mix to support ongoing outreach to target audiences across multiple channels  

Qualifications

ESSENTIAL JOB SKILLS

  • Strong writing skills, creative, and innovative with an ability to interact with a variety of individuals, job levels, and cultures in a professional business environment.
  • Subject matter expertise on external communications and stakeholder engagement.
  • Expertise in digital marketing and social media reputation management (i.e. website, social media channels, SEO, etc.)
  • Strong project management skills with demonstrated team leadership capabilities. 

QUALIFICATIONS

  • 5-7 years’ experience in corporate communications and/or marketing communications, preferably in a corporate sustainability role.
  • Bachelor’s degree or higher in corporate communications, marketing, sustainability, or related disciplines.
  • Proven ability to lead and direct marketing communications and strategic communications activities including:

o   Management of communication agencies

o   Tradeshows/Customer Events

o   E-marketing/Social Media

o   Product Advertising

o   Public Relations/Media Relations

  • Ability to multitask and manage multiple projects
  • Flexibility to travel (20%)

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