Energy Efficiency Marketing Specialist

  • WGL
  • Springfield, VA, USA
  • Aug 21, 2018
Full time Advocacy and Policy Communication - Public Outreach Energy Energy Efficiency Green Building - Sustainable Development Sustainability

Job Description

Job Description

Summary:

Manage the promotional efforts for Washington Gas’ Energy Efficiency programs. Work jointly with Energy Efficiency Program Manager and Marketing Manager to ensure program goals are met or exceeded. 

Tasks & Responsibilities

  • Identify, evaluate, and implement cost-effective marketing programs, including web based programs, to grow participation in Washington Gas’ Energy Efficiency (EE) programs. 
  • Craft business cases for proposed EE marketing initiatives that include: marketing plans, advertising plans, and detailed financial performance expectations. 
  • Develop marketing messaging and collateral to educate consumers about energy efficiency programs. 
  • Monitor, measure and analyze the success of all marketing initiatives associated with EE programs. 
  • Ensure marketing effectively promotes programs and is consistent with both program and corporate messaging. 
  • Coordinate with EE Program staff, Marketing, Corporate Communications and Regulatory Affairs to develop consistent messaging, promotional materials and outreach. 
  • Develop new and expands existing partnerships for co-promotional opportunities with appliance manufacturers, distributors and installers. 
  • Track budget and spend, while supporting annual Evaluation, Monitoring and Verification (EM&V) and all other related regulatory filings. 
  • Interface with management, internal departments and vendors to integrate marketing efforts into overall EE and Marketing program goals. 
  • Perform other projects or special assignments as required. 


Skills & Abilities

  • Bachelor’s degree in marketing, advertising, business or related discipline required. 
  • Minimum of 3 years of marketing, program management or other relevant experience required. 
  • Ability to develop and implement business cases to meet overall program objectives. Demonstrated strong organizational, analytical, and problem solving skills. 
  • Demonstrated ability to establish rapport and effective working relationships with business partners, supervisors, and peers. 
  • Demonstrated ability to logically analyze and solve broadly-defined business problems with innovative solutions. 
  • Proven ability to use computer software and applications, including Microsoft Office applications, to share, retrieve, research and present business information. 
  • Demonstrated ability to present ideas logically and concisely to diverse internal and external audiences at all organizational levels, both verbally and in writing. 
  • Strong understanding of basic web/Internet concepts. 
  • Familiarity with graphics software such as Photoshop or Illustrator. 
  • Energy industry and energy efficiency experience a plus. 

    WGL is an EO employer – M/F/Vets/Disabled 

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