Energy Efficiency Marketing Specialist

  • WGL
  • Springfield, VA, USA
  • Aug 21, 2018
Full time Advocacy and Policy Communication - Public Outreach Energy Energy Efficiency Green Building - Sustainable Development Sustainability

Job Description

Job Description


Manage the promotional efforts for Washington Gas’ Energy Efficiency programs. Work jointly with Energy Efficiency Program Manager and Marketing Manager to ensure program goals are met or exceeded. 

Tasks & Responsibilities

  • Identify, evaluate, and implement cost-effective marketing programs, including web based programs, to grow participation in Washington Gas’ Energy Efficiency (EE) programs. 
  • Craft business cases for proposed EE marketing initiatives that include: marketing plans, advertising plans, and detailed financial performance expectations. 
  • Develop marketing messaging and collateral to educate consumers about energy efficiency programs. 
  • Monitor, measure and analyze the success of all marketing initiatives associated with EE programs. 
  • Ensure marketing effectively promotes programs and is consistent with both program and corporate messaging. 
  • Coordinate with EE Program staff, Marketing, Corporate Communications and Regulatory Affairs to develop consistent messaging, promotional materials and outreach. 
  • Develop new and expands existing partnerships for co-promotional opportunities with appliance manufacturers, distributors and installers. 
  • Track budget and spend, while supporting annual Evaluation, Monitoring and Verification (EM&V) and all other related regulatory filings. 
  • Interface with management, internal departments and vendors to integrate marketing efforts into overall EE and Marketing program goals. 
  • Perform other projects or special assignments as required. 

Skills & Abilities

  • Bachelor’s degree in marketing, advertising, business or related discipline required. 
  • Minimum of 3 years of marketing, program management or other relevant experience required. 
  • Ability to develop and implement business cases to meet overall program objectives. Demonstrated strong organizational, analytical, and problem solving skills. 
  • Demonstrated ability to establish rapport and effective working relationships with business partners, supervisors, and peers. 
  • Demonstrated ability to logically analyze and solve broadly-defined business problems with innovative solutions. 
  • Proven ability to use computer software and applications, including Microsoft Office applications, to share, retrieve, research and present business information. 
  • Demonstrated ability to present ideas logically and concisely to diverse internal and external audiences at all organizational levels, both verbally and in writing. 
  • Strong understanding of basic web/Internet concepts. 
  • Familiarity with graphics software such as Photoshop or Illustrator. 
  • Energy industry and energy efficiency experience a plus. 

    WGL is an EO employer – M/F/Vets/Disabled