brand manager II, Social Impact & Marketing

  • Starbucks
  • Seattle, WA
  • Jul 23, 2018
Full time Advocacy and Policy Communication - Public Outreach Sustainability

Job Description

Job Summary and Mission  
This job contributes to Starbucks success by leading the development of social impact marketing campaigns, with a focus on Starbucks key social impact priorities, including veterans, opportunity youth, sustainability, and diversity/inclusion. Develops strategic marketing recommendations, builds cross-channel plans and manages marketing budgets to achieve brand and business objectives.  Models and acts in accordance with Starbucks guiding principles. Summary of Key Responsibilities   Leadership - Setting goals for the work group, developing organizational capability, and modeling how we work together.  Works cross-functionally with marketing and public affairs counterparts to achieve campaign objectives. 

  • Leads and/or oversees day to day management of social impact marketing campaigns including budget tracking;  marketing plan execution and program tracking.  
  • Leads cross-functional and project teams to deliver strategic recommendations, integrated plans, and other marketing programs. 
  • Builds strong relationships within a matrix structure to ensure achievement of business and brand objectives as well as marketing message accuracy and consistency. 
  • Evaluates information and identifies issues that require resolution or escalation. 
  • Coach and mentor teams to enhance brand management knowledge.        
  • May serve as proxy for director in key meetings. 
  • Identifies and communicates key responsibilities and practices to ensure the immediate team of direct reports promotes a successful attitude, confidence in leadership, and teamwork to achieve results. 

Planning and Execution - Developing strategic plans and creative briefs for the work group, managing execution, and measuring results.  

  • Creates annual social impact marketing plans including recommendations on message prioritization, paid media spend, in-store activations and customer-facing programs/announcements. Collaborates with internal partners from digital marketing, advertising, social media, retail marketing, creative, and global social impact to develop joint marketing strategies and plans; oversees implementation and monitors results. 
  • Develops creative briefs for all social impact campaigns and presents to PA leadership for input and alignment
  • Tracks, analyzes and communicates campaign and program performance. Recommends action plans to address variances in performance against annual plan. 
  • Prepares, communicates and educates direct reports and cross-functional team members on shifts in campaign strategy and objectives. 

Business Management - Providing brand and social impact marketing expertise and executing marketing responsibilities. 

  • Manages the social impact marketing budget and develops the business case for additional budget support where needed. 
  • Evaluates, prioritizes and leads decisions regarding new brand and social impact marketing opportunities based on financial viability and brand fit.  
  • Work with Starbucks Consumer Insights team to define customer targets and gauge campaign effectiveness in driving awareness. Applies insights to make decisions for future campaigns. 
  • Applies consumer insights and understanding of marketing trends and marketplace dynamics to develop effective campaigns and compelling messaging. 

Partner Development & Team Building - Providing partners with coaching, feedback, developmental opportunities and building effective teams.  

  • Challenges and inspires team members to achieve brand objectives and business results.  
  • Oversees training and development of partners directly and indirectly managed and makes effective staffing decisions. 
  • Provides coaching, direction and leadership support to team members in order to achieve partners, business and customer results. 
  • Conducts and ensures the completion of performance reviews. 
  • Ensures partners adhere to legal and operational compliance requirements. 


Summary of Experience  

  • Progressive experience insocial impact, digital and brand marketing 6-10 years 
  • Project leadership in a cross-functional environment 5-10 years              

Basic Qualifications  

  • Bachelors degree or 4 or more years of US military experience  
  • 4 or more years of experience in a role supporting marketing, advertising or brand management 3 or more years of experience in a role managing 1 or more budgets 
  • 4 or more years of experience in a role leading the development of new or existing strategies and campaigns from conception to implementation 

Required Knowledge, Skills and Abilities  

  • Ability to apply knowledge of multidisciplinary business principles and practices to achieve successful outcomes in cross-functional projects and activities. 
  • Strong organization and planning skills. 
  • Strong presentation skills. 
  • Ability to balance multiple priorities and meet deadlines. 
  • Ability to influence others. 
  • Strong knowledge of marketing vehicles and marketing fundamentals. 
  • Must be able to work in a matrix environment, able to collaborate cross functionally. 
  • Strong cross-functional and team leadership. 
  • Strong interpersonal skills. 
  • Ability to communicate clearly and concisely, both orally and in writing. 
  • Ability to work both independently and as part of a team. 
  • Strong problem solving abilities. 
  • Functions effectively with ambiguity. 

  Core Competencies  

  • Puts the Customer First: Has a relentless focus on the customer.  Understands what the customer wants and how to best deliver the experience.   
  • Works Well with Others: Listens and communicates well with others within and outside of Starbucks. Creates a team environment that is positive and productive.  
  • Leads Courageously: Takes personal responsibility to do the right thing, and persists in times of challenge or uncertainty. Adapts quickly to change and makes timely, thoughtful decisions.  
  • Develops Continuously: Continuously seek opportunities to improve self and others. Leads with trust, honesty and commitment to hire, coach and develop partners to achieve their potential.  
  • Achieves Results: Understands what drives overall business success and is accountable to prioritize and deliver quality results. Demonstrates knowledge of core products and processes to get results. Anticipates obstacles and takes action to prevent or minimize their impact. 

Starbucks and its brands are an equal opportunity employer of all qualified individuals, including minorities, women, veterans & individuals with disabilities. Starbucks will consider for employment qualified applicants with criminal histories in a manner consistent with all federal, state, and local ordinances. 

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