Farmers’ Market Access and Equity Program Manager

  • The Ecology Center
  • Berkeley, CA, United States
  • Mar 27, 2017
Full time Business Development Communication/Public Outreach Green Business Sustainability

Job Description


The Farmers’ Markets Access & Equity (FMAE) Program works to establish, implement, promote, and incentivize Federal Assistance Benefit use at farmers’ markets and other direct marketing outlets statewide. The goal of the program is to create greater healthy food choices for low-income and underserved populations and drive additional customers/income to mid-sized family farmers.


The Farmers’ Market Access and Equity Program Manager works under the direction of the Food and Farming Program Director to plan and oversee all aspects relating to the Ecology Center’s work promoting healthy food access at California farmers’ markets. The Farmers’ Markets Access and Equity Program Manager works to establish, implement, promote, and incentivize Federal Assistance Benefit use at farmers’ markets and other direct marketing outlets to create greater healthy food choices for low-income and underserved populations and drive additional customers/income to small and mid-sized family farmers.


  • With Program Director develop work-plan, goals, and objectives for the Farmers’ Market Access and Equity Program in accordance with the Ecology Center’s mission, goals, and strategic plan.
  • Manage and execute work-plan, goals, and deliverables associated with the statewide Market Match Program, the Farmers’ Market EBT Program, the Farmers’ Market Finder site, and all associated grants.
  • With Program and Deputy Directors develop and manage program budget following organizational policies and procedures, and ensure timely preparation and submission of payroll and invoices.
  • Hire, train, supervise, and evaluate performance of Farmers’ Market Access and Equity staff; develop a collaborative team in managing all aspects of the Farmers’ Market Access and Equity Program. Represent Ecology Center to the general public, as well as decision-makers and partners, on issues relating to CalFresh EBT access and Incentives at California Farmers’ Markets.
  • Participate with relevant state-level committees and coalitions; maintain communication and partnerships as appropriate with other California healthy food access programs, and with similar projects in other states.
  • Participate in the identification of and application for grants to develop the Ecology Center Farmers’ Market Access and Equity Program.
  • Lead recruitment, training, and on-boarding efforts for current and new partners offering Market Match incentives, and continue to grow the California Market Match Consortium (CMMC); develop and manage contractor budgets and scopes of work; cultivate a community of practice through developing and facilitating regular CMMC webinars and annual in-person meeting; conduct site visits to ensure compliance with grant and contract requirements.
  • Lead efforts to educate, recruit, and inform farmers’ market managers, associations, and partner organizations interested in CalFresh EBT access at farmers’ markets and Market Match incentives, through the development and distribution of Program communications, including informational materials and e-newsletters.
  • Ensure high quality data collection, aggregation, and reporting of program metrics for statewide programs, and prepare reports and fulfill data requests as needed in collaboration with Program Director and Development Director.
  • In collaboration with the Community Engagement Program Director and Development Director, manage promotion and media relations for statewide and local media market efforts to increase participation in our programs and to increase visibility to key constituents.
  • Ensure that Farmers’ Market Access and Equity staff observe safe operating practices and comply with organizational safety polices.
  • Maintain familiarity with, follow, and ensure staff compliance with all Ecology Center policies and procedures in the performance of daily duties.
  • Perform other duties as assigned.


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Bachelor’s degree required, or five years of related work experience.
  • One year of grant and/or project management experience managing complex budgets.
  • Demonstrated commitment to the Ecology Center mission and vision.
  • Proven ability to work independently and exercise good judgment in a variety of environments and situations.
  • Proven ability to manage complex budgets.
  • Proven ability to manage and supervise at least 3 staff and develop a collaborative team.
  • Proven ability to lead and facilitate a coalition, stakeholder group, or community of practice.
  • Proven ability for developing and maintaining collaborative relationships with clients and non-profit partners, government agencies, policy-makers, funders, other stakeholders, and members of the public.
  • Strong familiarity with local, statewide and national healthy food access programs; federal nutrition programs such as CalFresh and the Women Infants and Children (WIC) Program.
  • Demonstrated success managing government grants.
  • Experience with promotions and media relations.
  • Strong working knowledge of Microsoft Office-Word, Excel, group e-mail, Google Docs and applications and use of social media.
  • Ability to communicate effectively and courteously with a diverse audience even when in conflict.
  • Flexibility and creativity, ability to “think on your feet” and find appropriate solutions to unique challenges.
  • Excellent written and verbal communication skills.


  • Experience working for and commitment to building sustainable food systems.
  • Bi-lingual in Spanish, Chinese, or Vietnamese.
  • Experience working with farmers market managers, farmers, and vendors.
  • Direct experience working with the CalFresh/SNAP or WIC programs.

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starting salary range is $50,000 to $60,000